Denise Holguin began her career at the Miner Athlete Academic Center in 2008 as an Athletic Academic Advisor and is currently serving as the Associate Director. She oversees academics and eligibility for the football program and oversees the administrative operations of the MAAC. Holguin earned her Bachelor of Science degree in Hospitality and Tourism from NM State University. A native of Deming, N.M., Holguin and her husband Felix have two sons, Jake and Joseph.