Arrion Ellis was named Assistant Athletic Director for Marketing and Digital Strategy at UTEP Athletics in August 2024.
In his role, Ellis oversees marketing, fan engagement, digital strategy, and game presentation efforts for UTEP Athletics. Since arriving at UTEP, he has helped drive significant growth in fan engagement and attendance, contributing to football, men's basketball, women's basketball, volleyball, and soccer programs finishing among the top three in conference attendance.
Prior to UTEP, Ellis served as Marketing Coordinator at Texas State University, where he oversaw marketing efforts for baseball, men's basketball, and volleyball. He also managed community outreach initiatives for Texas State Athletics and assisted with the Bobcat Kids Club program.
Before joining Texas State, Ellis began his collegiate athletics career as Marketing Coordinator at the University of the Incarnate Word (UIW), where he supported marketing, promotions, and fan engagement efforts across multiple sports.
Ellis earned a Bachelor's degree in Broadcast Journalism from Texas A&M University-Commerce in 2019 and a Master's degree in Mass Communication from Texas State University in 2022. He is a native of San Antonio.
