Colin Deaver, who worked as the Director of Creative Strategy for the UTEP men's basketball team in 2024-25, was promoted to the program's Director of Basketball Operations for the 2025-26 campaign.
Deaver is a well-known name to sports fans in the Borderland. He joined the Miners in September of 2024 and managed the day-to-day branding, marketing and storytelling of UTEP basketball. He was integrated into the daily operations of the team and had a leading role for the program's creative and social media efforts. After a brief time away from the program, he rejoins the Miners in a different capacity. He will take on a multitude of duties directing the program’s day-to-day operations, while continuing to create some content and direct the vision for UTEP’s social media operations.
“I am so excited to be back at UTEP as the Director of Basketball Operations, a role that has been held by many great people in the past,” Deaver said. “I’m immensely grateful to Coach Golding, the coaching staff and players for their continued belief in me to help guide the program, and I’m looking forward to what will hopefully be a very successful and memorable season in the Sun City.”
A staple in the El Paso community since 2018, Deaver previously served as a sports anchor and reporter for six years at KTSM-TV, the Borderland's NBC affiliate. During that time, he reported on a wide variety of sports and subjects in the region. He covered the Miners' men's basketball program closely, including the hiring of Golding in 2021 and UTEP's run to the 2024 Conference USA Championship Game. Deaver's dedication to his craft was evident, as he drove 36 hours round trip to report on site in Huntsville, Ala., for the Miners' title tilt against Western Kentucky.
Deaver is a native of Durango, Colo., and a 2013 graduate of the University of Oregon, where he served as a male practice player for two seasons for the Oregon women’s basketball team under Paul Westhead. He lives in El Paso with his fiancé, Emily de Santos.
