UTEP Miners

Aaron Price Returns to UTEP as Assistant Athletic Director for NIL Strategy & Sport Excellence

4/15/2024 2:31:00 PM

EL PASO, Texas – Aaron Price has returned to UTEP Athletics in the new role of Assistant Athletic Director for NIL Strategy & Sports Excellence. Price previously had two separate coaching stints with the UTEP Football program (2004-12, 2021-23).

In his current capacity, Price will drive strategy to identify Name, Image, and Likeness (NIL) opportunities for UTEP student-athletes. He will serve as UTEP Athletics' staff liaison for NIL collectives. He will also manage sport-specific fundraising initiatives and serve as a major gift officer within the Miner Athletic Club, the fundraising arm for UTEP Athletics.

"I am so fired up to be given this opportunity to come back and help UTEP Athletics and our student-athletes in a new capacity," Price said. "I have great passion for UTEP and El Paso and I want nothing more than to help the Miners achieve success. I would like to thank Jim Senter, Michael Levy, and all the UTEP Athletics administration for bringing me back home to the UTEP family. I can't wait to get started with this exciting new venture. Go Miners!"

"I am thrilled to welcome Aaron back to UTEP Athletics as a member of the Miner Athletic Club team," said Deputy Athletic Director for Revenue Generation Michael Levy. "A.P. understands first-hand the importance NIL and sport-discretionary funds play in the modern era of college athletics. His deep ties to El Paso and passion for the Miners are invaluable. I have no doubt Aaron will help UTEP Athletics meet our lofty expectations."

During his 12 years as a UTEP Football assistant coach, Price wore numerous hats, including serving as offensive coordinator, quarterbacks and kickers coach from 2008-12. During that time, signal-caller Trevor Vittatoe shattered UTEP's passing records. Price also mentored Miner great Jordan Palmer as quarterbacks coach from 2004-06. He was UTEP's special teams coordinator during the 2021, 2022 and 2023 campaigns. His most distinguished protégé during that stretch was Gavin Baechle, who was named the Conference USA Special Teams Player of the Year in 2022 after setting a school record with 22 consecutive made field goals.

Price also coached at Cal Poly (1994), Washington State (1995-97 and 2001-02), Missouri Western State (1998), Idaho State (1999-2001), Alabama (2003), Tulane (2013-15), Humboldt State (2016) and Northern Arizona (2019-20).

He was the head football coach and athletics coordinator at Hanks High School in El Paso from 2017-19. He led the Class 5A Knights to the state playoffs in 2018.

Price lettered as a kicker at Washington State while playing for his father, future UTEP head coach Mike Price. He was a semifinalist for the Lou Groza Award and a two-time Pac-10 All-Academic selection during his playing days. Price also spent time in the Canadian Football League (1994) and the Arena Football League (1995).

He earned his undergraduate degree in physical education from Washington State in 1994. He has three daughters, Andi, Blakeanne and Maddison.

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